Independent Media
Planning & Buying
We provide you with optimum media solutions for your brands with guarantee on value and return on investment
Who we are
We’re your link to the right audience always
We’re an independent media planning & buying agency established to provide optimum media solutions for your product and services.
We’re very practical and critical in the way we approach our client’s brief and this we do to become the desired and effective media solution agency that guarantees value and return on investment.
we are inspired
Our inspiration comes from the drive to develop solutions to our customer’s needs while we strive to build a very strong brand image that is trusted to deliver.
Mission
To cultivate a productive relationship with our client by fulfilling our obligation to provide solutions that build brand equity & market leadership .
Vision
To become the preferred indigenous media specialist agency in Africa
Core Value
We believe that our client’s business would always succeed, if we’re deliberate in the decisions we make for them. In order to do that, we have always leveraged the power of INNOVATION, CREATIVITY, PROACTIVITY, INTEGRITY and PROFESSIONALISM.
The way we’re structured
We have dedicated Account Service Team made up of media planners & buyers who are rigorously working to identify the best media platforms that will best fit and advertise our client’s brand or products to the right target audience. Our Research Team will also provide shared strategic services across all functions of the business. Our aim is to maximize the impact of advertising campaigns through a range of media platforms.
our competencies
In order to be effective in the way we approach and execute our tasks, we deploy various tactics that allow us deliver results in terms of value for the brand. Below are our strengths:
Research based, technology enabled strategic media plans to maximize media impacts per spend
Use of Geopoll media measurement tool
Media planning services research tool (AMPS & Mediastar)
Deliver pre–campaign media forecasts & post campaign media evaluation
Best value buys to the full benefit of our clients based on vigorous negotiations
All media campaigns are monitored by auditor / watch dog services appointed by client
All documents presented to client – media owners’ invoices with auditor’s report
Increased media impact and brand affinity through the used of sponsorships and branded assets – consumers interact with content and not the medium
Highly efficient media operation to promote transparency & accountability
Independent campaign monitoring to ensure compliance and immediate rectification of any impending disparity
Our Clients
Here are some of the amazing clients we have worked with.
Meet Our Team
Meet our team of experts in media buying with many years of experience and proven records.
Abisoye Ayoyinka Fagade
Chief Executive Officer
Aboyewa Okpotse
GM / Head Planning & Strategy
Olubunmi Ayodele
Planning and Electronic Buying/ Implementation
Henry Eguabor
Head of Research & Bus Dev
Case Studies
