Alexia Media Solutions Case Study
Quickteller Business: Performance Marketing That Delivered
Client: Interswitch – Quickteller Business | Duration: 8 Weeks
Campaign Overview
Alexia Media Solutions partnered with Quickteller Business to drive high-impact visibility within Nigeria’s growing online business community. The core objective was to boost awareness and spark meaningful engagement with the platform’s offerings—particularly among SMEs and entrepreneurs—while positioning Quickteller Business as a top-of-mind, digital-first solution for everyday transactions.
The campaign aimed to go beyond surface-level reach by driving real consideration and interaction. To achieve this, we deployed a carefully balanced performance marketing strategy combining targeted Facebook and Instagram advertising with influencer marketing that created authentic, “person-to-person” connections with our audience.
Results & Impact
The 8-week campaign outperformed expectations across key performance metrics:
Tailor-Made Digital Marketing
Customized Social Media Strategy
Conclusion
Through data-driven execution and creative digital storytelling, Alexia Media Solutions successfully transformed awareness into action for Quickteller Business. Our performance-first approach ensured that every impression counted—delivering reach, engagement, and conversions at scale.
Objectives
- Increase awareness of Quickteller Business within the digital-savvy business segment
- Build product consideration and affinity through relatable storytelling
- Drive clicks, conversions, and measurable business impact
- Position Quickteller Business as a lifestyle-friendly, always-available digital solution
Execution Approach
Alexia crafted a marinated blend of social media and influencer activity to deliver maximum exposure and resonance:
- Paid Social Campaigns were optimized for reach, traffic, and conversion through Meta’s ad network, targeting entrepreneurs, small business owners, and digital-first professionals.
- Influencer Marketing added the human element, helping potential users see Quickteller Business in action within relatable, day-to-day business contexts.
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SEO
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PPC
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Deployment
