Alexia Media Solutions Case Study

Burger King: Lighting Up the Streets with Flavor

Client: Burger King Nigeria | Duration: March – May 2023

Campaign Overview

Alexia Media Solutions was tasked with delivering a high-impact outdoor advertising campaign to reinforce Burger King’s presence in the Nigerian QSR space. The core objective was to increase brand visibility, encourage consumer engagement, and strengthen Burger King’s positioning as an accessible, lifestyle-driven brand—always within reach.

Our deployment focused on strategically placed LED lamp poles across high-traffic areas in Lagos Mainland, targeting a broad audience of urban dwellers, young adults, variety seekers, and busy families looking for quick, flavorful meal options.

Execution Highlights

Using LED lamp pole banners across major arteries in Lagos Mainland, we delivered high-frequency impressions among commuters, pedestrians, and shoppers. Each site was selected to ensure optimal visibility and audience alignment.

Value Delivered:

additional exposure negotiated for delayed start at key lamp pole sites
+ 0 Weeks
beyond rental term at no additional cost
+ 0 Extra Days
of free LED screen exposure (second face) on Bode Thomas Street
+ 0 Weeks
extension secured for the primary LED face at Adeniran Ogunsanya
+ 0 Week
free LED screen visibility, delivering additional value beyond contract
+ 0 Weeks Total

Conclusion

Through proactive media negotiation, precise execution, and tactical placement, Alexia Media Solutions helped Burger King amplify its urban footprint in Lagos. The campaign delivered beyond expectations—not just in visibility, but in long-term value creation and strategic learnings for future OOH investments.

Key Learnings & Recommendations

  • Sustained visibility is critical in outdoor media—short bursts reduce long-term brand recall
  • Prime locations deliver better returns; future campaigns should prioritize premium sites, transit media, and strategic street furniture
  • Advance coordination with site owners ensures simultaneous start of production and in-charge
  • Media insurance should be considered for outdoor assets, mitigating risks from weather, wear and tear, or vandalism

Strategic Objectives

The campaign targeted men and women aged 18 and above across socio-economic classes A through D, with a focus on young adults, variety seekers, convenience-driven consumers, and families—individuals who are taste-conscious, lifestyle-oriented, and responsive to vibrant, consumer-centric brand messaging.

  • Drive top-of-mind awareness and foot traffic to Burger King outlets
  • Position the brand as a daily lifestyle option, not just a fast food choice
  • Influence spontaneous purchase decisions and long-term brand recall
  • Demonstrate value through high-visibility OOH placements

Deployment